Because its 1947 post-wartime launch from a little factory town in Japan, the Edwin Jeans business has steadily grown in recognition, garnering a especially noteworthy share of the fashion denim marketplace with their 503 line of jeans introduced in 1997. The corporation’s beginnings really stemmed from the founder’s insatiable interest in denim, which was not at that time created in Japan, and which he imported from the United States to launder and mend and re-sell. Developing on that beginning, founder Mr. Tsunemi began to develop his own denim, enhancing and innovating on the procedure to make certain each the integrity and the aesthetics of his item. The very first pair of exclusively Edwin-crafted denim jeans produced its debut in 1961, under the name developed from an anagram of “denim” (with the “m” inverted to a “w”). Despite the fact that most shoppers right now do not know the origin of the name, they recognize and get pleasure from the brand name and its merchandise.
Edwin Jeans Firm was also the innovator of the “old wash” approach resulting in far more pliable, prepared-to-put on jeans–as opposed to stiff, newly made unwashed denim–and launched the “stone wash” revolution which took the fashion planet of the 1980s by storm. All through its history, the Edwin Jeans Business has prided itself each on its craftsmanship and its innovation, and even customers who know nothing at all of the brand’s history completely appreciate the goods in the retailer.
In addition to obtaining Edwin solutions on neighborhood shop shelves, customers can browse the choice on the web and acquire merchandise for delivery straight to the property. The Edwin internet site attributes a detailed fitting guide developed to aid any on-line shopper unfamiliar with the Edwin models to establish the model and size most proper for the physique sort and goal. One of the Edwin signature style points of men’s jeans is the longer measurement on all but the ED47 model, intentionally permitting for the jeans to be turned up or cuffed Though nonetheless becoming long sufficient to put on. With ten various men’s models in variations on the conventional 5-pocket cut, and 5 diverse models of women’s cuts, the Edwin Jeans Firm has created it a mission to fit everyone comfortably.
And moving forward in an age of social networking and on the net ordering, loyal clientele can comfortably kick back in their Edwin Jeans Although enjoying the social connectivity of the corporation’s Twitter, Facebook, Google+, and Flickr feeds to maintain them updated on the improvement of their preferred denim-put on.